IQOS

ILUMA GLOBAL LAUNCH

IQOS briefed us to launch a revolutionary new device designed to help millions of smokers transition away from traditional cigarettes.
The result was IQOS Iluma—the first of its kind to feature advanced heat-not-burn technology.

WHAT DID I DO?
I conceptualised and led the creative digital production for the launch, overseeing CGI films that showcased the next-generation TEREA sticks,
I was also part of the cross-agency team that conceptualised and created the launch and accessory film. Additionally, I conceptualised and directed
the lifestyle “how-to” films shoot, bringing the brand's innovation to life through engaging visual storytelling.

IQOS Iluma GLOBAL LAUNCH FILM

IQOS Iluma GLOBAL ACCESSORY FILM

TEREA EXPLANATION

HOW TO FILMS