ADIDAS

ULTRABOOST 5 LAUNCH

Since its groundbreaking debut in 2015, the UltraBoost franchise faced a sharp decline in market share
and a significant reduction in sales due to a perceived lack of innovation. To launch the reimagined UltraBoost 5,
we were tasked with creating a global retail toolkit that positioned it as the ultimate performance
running shoe, focusing on the shoe’s key benefit – Energy Return..

WHAT DID I DO?
I conceptualised and led the creative digital production for the launch, which included
innovative flagship displays and physical installations to window displays and digital content.

DIGITAL WINDOWS

INTERACTIVE LAUNCH ZONE / PLINTH & TREADMILL CONTENT